Central New York magazine focuses on the Shamrock Animal Fund
Wed, 05 May 2010 01:46:40 GMT —
The Shamrock Animal Fund goes glossy this month as part of the Central New York magazine's focus on pets and the extraordinary care they receive at the Cornell Veterinary Hospital in Ithaca. The front cover of the magazine shows a dog with an ice pack on his head under the headline "Fido's Really Sick: Cornell's Noah's Ark for Animals". The Fido's featured in the article are actually Angel, Max and our beloved Shamrock.
The three pets are the vehicle for telling the story of the remarkable work done by the staff, students and faculty at Cornell. The article talks about the specialized care the hospital offers under one roof. It also describes the challenging moments families face who are looking for medical answers for their pets. The balance of finances and the best choices for care is a key part of the process of providing families with options.
Editor Linda Bien coordinated the extensive animal section of the magazine. Rebecca James was the reporter who interviewed Jamie and me about our experience at Cornell with Shamrock, especially in the last of his nearly 19 years of life. David Lassman came to the house to take a wonderful photo that tops the side bar article that focuses on the origins of the Shamrock Animal Fund.
It was an interesting experience to be on the other side of the storytelling. When you are the subject of a story you wonder how it will all come out in the end. Jamie and I couldn't be happier. That quality of the work does not come as a surprise. The Central New York Magazine, under the leadership of Tim Atseff, is a high end publication. Since its inception a few years ago it has captured the best our region has to offer. There's a reason it carries a tag line of "The Good Life" on the top of the magazine cover.
The article about the Shamrock Animal Fund tells the wonderful anecdote of the crossing guard in Fayetteville who enjoyed Shamrock so much as he walked the neighborhood that she sent a card and a donation in his memory. The sidebar wraps up by quoting me talking about our exposure at Cornell to people who could not afford to pay for veterinary care. I said about the fund, "We want to help make that decision a little easier for someone who can't handle the expense."
Thank you to Central New York magazine for spreading the story that will help us get that done with the Shamrock Animal Fund. You can pick up a copy at Wegmans, Kinney Drugs, Barnes and Noble, Rite-Aid and other locations.Any questions or comment please forward them to mattsmemo@CNYcentral.com . I may even use some of your thoughts on Action News at 5:00, the 10:00 News on CW6 or on CNYcentral.com.
The opinions expressed in this blog are the sole responsibility of the author and are not reflective of the views or opinions of Barrington Broadcasting, WSTM-NBC3, its management or employees.