'Ban Bossy' campaign aims to empower girls to become leaders
Thu, 13 Mar 2014 19:51:47 GMT —
When it comes to girls and ambition, there is a clear pattern: girls are discouraged from leading.
That is the powerful message in a new public service campaign that's trying to get girls to speak up and feel empowered to become a leader.
The campaign entitled Ban Bossy features powerful, well-known women from Beyonce to Facebook's Sheryl Sandberg, encouraging girls to have a voice.
The PSA campaign developed by LeanIn.org and Girl Scouts of the USA encourages leadership and achievement in girls. It includes practical tips to help women flex their leadership muscles.
Watch the PSA here.
What do you do to encourage the girls in your life to become tomorrow's leaders? Share your thoughts below.