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      FDA sets new limits on arsenic levels allowed in apple juice

      The Food and Drug Administration is setting a new limit on the level of arsenic allowed in apple juice, in response to concerns from parents and consumer groups about the contaminant's effects on children.

      The FDA says most apple juice has always been safe, but the new limit will help reduce exposure to the chemical.

      The proposed regulation makes the acceptable level of arsenic in apple juice the same as what's currently allowed in drinking water.

      An FDA analysis last year found that 95 percent of apple juice brands sampled were already below the new standard.

      Companies that continue to market juices over the limit could have their product seized and face legal action.

      The FDA will take public comments on the regulation for 60 days before making it final.

      The new limit targets inorganic arsenic, according to NBC News, such as the type found in pesticides that can pose a cancer risk if consumed in high levels. Organic arsenic is harmless and transpires naturally in soil.