Hundreds of tourism professionals are in town this week for the 8th annual "I Love New York" Empire State Tourism Conference.
Each year tourism generates more than $7.2 billion in state and local taxes. New York also pulls in one third of all international visitors. New York City is the only destination for the majority of those tourists, but Governor Andrew Cuomo and New York tourism officials are hoping to change that.
An aggressive marketing campaign in New York City subways and airports hopes to entice visitors and locals alike to visit upstate and central New York attractions.
"The Syracuse area is a great jump off point for the Thousand Islands, the Adirondacks, the Finger Lakes and Central New York," said president of the Syracuse Convention and Visitors Bureau David Holder. "We have it all at arm's length of where we are."