Hidden racism is something Preston Fagan hears about everyday as President of the local chapter of the NAACP.
"Back in the 50s and 60s they were open that there was racism. There were signs. We don't rent to color and things of that nature. Today the signs are down but the problem still exists," says Fagan.
Donald Sterling's racist remarks prove, even in the world of sports, racism still exists in 2014.
"When this comes up, it slaps them in the face and wakes them up and says wow we have a problem," says Fagan.
T he existence of modern day racism may not be surprising , but hearing this from NBA Commissioner, Adam Silver is.
"Effective immediately, Mr. Sterling will be banned for life," says Silver at a press conference Tuesday afternoon.
According to Sport Management Professor, Rick Burton, at the David Falk College of Sport Management and Dynamics at Syracuse University, it's not unheard of for a player or manager to be banned for life. However, what is unprecedented is to ban an owner for life while forcing them to sell their team.
"Early in commissioner Silver's stewardship of the NBA it's the exact kind of move he needed to make to a statement for not only the owners, but the fans that that kind of behavior Donald Sterling put on all of us won't be accepted," says Burton.
Many want to believe racism is behind us, but moving forward we now know it won't be tolerated in major professional sports.