People buying less soda, in spite of aggressive marketing campaigns
Thu, 25 Jul 2013 21:05:16 GMT —
It seems that not even Beyonce or new, lower-calorie options can convince Americans to drink more soda.
Coca-Cola Co., PepsiCo Inc. and Dr Pepper Snapple Group Inc. all sold less soda in the second quarter in North America, dashing hopes for the moment that splashy new marketing and different sweetener mixes could get drinkers back.
Coca-Cola Co. said it sold 4 percent less soda in North America, while PepsiCo Inc. simply said its decline for the region was in the "mid-single digits." Dr Pepper sold 3 percent less of the fizzy drinks.
PepsiCo's decline for the quarter, reported Wednesday, came despite its stepped-up marketing over the past year that featured pop star Beyonce and sponsorship of the Super Bowl halftime show.