PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.
The goat makes threatening remarks to the woman such as "Ya better not snitch on a player" and "Keep ya mouth shut." She eventually screams and runs away.
PepsiCo Inc. apologized in a statement and said it understood how the ad could be offensive. The company says the video has been removed from all Mountain Dew channels.
In an article on YourBlackWorld.net , Syracuse University Professor Boyce Watkins says, "Mountain Dew has set a new low for corporate racism." He called the ad, "arguably the most racist commercial in history."