Percolating controversy in California; "Dumb Starbucks" says Fair Use Law is grounds to use Starbucks trademark
Mon, 10 Feb 2014 18:50:10 GMT —
A new coffee shop opened its doors in California to a big crowd, and percolating controversy last Friday, February 7.
Some people wonder whether Dumb Starbucks is using the Starbucks logo to brew business.
The logo on the Los Angeles storefront is exactly the same as the Seattle-based Starbucks coffee chain, but with the addition of the word "dumb."
The menu options are similar as well; While Starbucks serves the Caramel Macchiato or Hazelnut Frappuccino, the Los Angeles shop sells the "Dumb Caramel Macchiato" and the "Dumb Hazelnut Frappuccino."
The imitation coffee chain claims it can get away with this because of the parody law, justifying its actions by saying since it's adding the word, "dumb" to the title and brand, it's technically making fun of Starbucks.
Dumb Starbucks says the Fair Use Law is grounds to use the Starbucks trademark.
A spokesperson for Starbucks says the real coffee chain is looking into this.
(Information from NBC News used in this report)