Pretty in pink, raising awareness about Breast Cancer Awareness Month

There was plenty of pink along West Genesee Street Monday as crews painted a pink stripe along the shoulder of the road to help kick off Breast Cancer Awareness Month.

Beth Baldwin, Director of the Carol M. Baldwin Breast Cancer Research Fund of CNY, says the goal this month is to spread the word about the need to fund breast cancer research.

"I tell everyone this it is impossible to find the cure for breast cancer unless you have research, and the research is what is going to give us the end to this," Baldwin says.

The Carol M. Baldwin foundation has helped raise more than $3 million dollars for breast cancer research in the past ten years.

Baldwin says all of the funds raised stay local and are used to support breast cancer research at Upstate Medical Center.

Baldwin spends much of her time caring for those who are battling breast cancer. She says her message to them and everyone touched by this disease is to stay positive.

"The only way you are going to heal emotionally, and the only way your body is going to heal, is by saying: I am here and I am going to make it, and that's it," she says.

Beth's mother Carol is a breast cancer survivor and she says it was her motherâ??s battle with the disease that encouraged her and her siblings to start their foundation.

"I saw that my mom needed something to do as a survivor to help other people. So myself and my five brothers and sisters got involved," she says.

The Carol M. Baldwin Breast Cancer Research Fund of CNY's next fundraising event is "A Run for Their Lives," a 5k walk/run at Manley Field House. It takes place on Sunday October 14th. For more information: