Thruway Authority kicks off MADD red ribbon campaign

The red ribbon campaign, MADD's largest public campaign, begin Friday.

Beginning Friday, the Thruway Authority will begin its annual red ribbon campaign, organized by Mothers Against Drunk Driving.

The ribbons will be distributed to drivers for the next three days at the following Thruway exits: Exit 15 (Woodbury); Exit 17 (Newburgh); Exit 24 (Albany); Exit B3 (Canaan, Mass Pike); Exit 34A (Syracuse); Exit 36 (Watertown, Binghamton); Exit 39 (Syracuse, I-690); Exit 46 (Rochester, Corning); and Exit 55 (Lackawanna). Ribbons will also be available at the Thruway's Travel Plazas.

The ribbons are meant to be displayed on vehicles to raise awareness of impaired driving. The red ribbon campaign is MADD's longest running public awareness project. In addition to participating in the ribbon handout, the Thruway Authority will be posting MADD's reminder to "Drive Safely, Stay Sober" on message boards throughout the Thruway system from Friday, December 27 to Thursday, January 2, 2014.

"The New York State Thruway is widely regarded as one of America's safest highways, and last year being the safest year in our nearly six-decade history," said Thruway Authority Executive Director Thomas J. Madison. "We are proud to partner with MADD for this annual campaign to encourage drivers everywhere to keep themselves and other motorists safe by not drinking and driving."

MADD also expresses support for law enforcement crackdown efforts, particularly during the holiday season when the number of alcohol-related crashes rises.