Tracking your Budweiser to Baldwinsville - How you can trace the origin of your beer
Wed, 29 Feb 2012 16:15:29 GMT —
The next time you enjoy an ice cold Budweiser, you can track where it came from.
Thanks to the company's latest digital campaign, beer drinkers can now trace the origin of the beer they're drinking to one of Budweiser's 12 U.S. breweries, including Baldwinsville.
By scanning the QR code on Budweiser packaging, downloading the free "Track Your Bud" app or clicking here, you can watch as the Brewmaster responsible for brewing your batch of beer takes you on a guided tour of the beer's production from the ingredients used, through the Baldwinsville brewery where it was crafted, and into its drinkers' hand. "For Budweisers brewed here in Central New York, beer drinkers will receive personalized content narrated by me," said Nickolas Mills, Brewmaster of the Baldwinsville brewery since 2010 and an 11-year Anheuser-Busch employee. "I had always aspired to be a Brewmaster, and when I got the job to be Brewmaster in Baldwinsville it was a proud moment for me - one of the most exciting days of my life. Through this interactive experience, Budweiser fans will learn more about the brand's storied history and see why I love coming to work every day."
Watch a sample video by clicking here.
The "Track Your Bud" platform includes a social application, available on iTunes or Android Market, which integrates with Facebook to connect beer drinkers with each other through the Budweiser they hold in their hand. Users also will be able to access video content, collect badges from each U.S. brewery and name batches of beer. It also gives consumers insight into where Budweiser's raw materials come from - which includes barley farms in Idaho, Montana, North Dakota, Minnesota and Wisconsin; and hop farms in Idaho, Washington, Oregon and Germany. "People respect Budweiser for its heritage, full flavor and legendary consistency," said Rob McCarthy, vice president, Budweiser. "But they also want a full view into their preferred brands, and Budweiser has a great story to tell. We want to tell it in a new way while demonstrating the pride, passion and craftsmanship at our breweries that's been the backbone of Budweiser for generations."
For more information about the new Budweiser "Track Your Bud" program, you can click here or download the app.