What to expect from Wade Shows, the State Fair's new midway operator

Wade Shows, one of the largest amusement companies in the U.S., won the bid to take over operations from James E. Strates Shows of Orlando, Fla, to operate the Midway at the New York State Fair.

Within a few hours of the announcement that Wade Shows had been selected to provide rides, games and food at the Fair, the company's website had crashed. President Frank Zaitshik says his webmaster believes hundreds of thousands of people clicked on it, looking for information. While Zaitshik says his company works with larger events than the New York State Fair, none of them have drawn as much interest.

Wade Shows provides rides for the Missouri State Fair, the Oklahoma State Fair, the South Florida Fair and many others.

Zaitshik says the company plans to bring two roller coasters to the New York State fair this summer and wants to change up some of the rides it brings each year. Wade Shows was selected as the midway provider for the next ten years and is now in final contract negotiations with New York State.

"We're committed to bring attractions that fairgoers haven't seen in the past at the New York State Fair," said Zaitshik.

Zaitshik said he hopes to use unlimited ride wristbands at the New York State Fair but will decide on exact ticket prices with fair staff. At the upcoming Fiesta Carnival in San Antonio, Wade Shows offers all you can ride wristbands for $22 on Monday -Thursday and $25 on Friday -Sunday. If you buy in advance, the wristbands are $5 less. Zaitshik says he also wants to have advance purchase discounts at the New York State Fair and likes the idea of "Dollar Days" where rides, food and games cost one dollar.

"It would be our recommendation that we offer a ride all day wristband, every single day at the event and that's something we have been very successful with at other locations," said Zaitshik.

Strates Shows had the midway contract at the fair for six decades and Zaitshik says he knows change will be difficult for some people. He promised that Wade Shows would work hard every day to prove they are ready for the high expectations of fairgoers in New York.