Crying Northwestern kid becomes instant meme on Twitter

The Gonzaga Bulldogs defeated the Northwestern Wildcats 79-73 in the second round of the NCAA tournament.

Sorry about the whole goal tending thing Northwestern fans, but thank you for giving us this new meme/GIF!

Cameras focused in on this expressive Northwestern fan after an offensive foul, which later got updated to a flagrant foul.

Twitter quickly pointed out that this boy will not live this meme down anytime soon.

Chicago Sun-Times reporter Steve Greenberg says the boy, 11-year-old John, is Northwestern Athletic Director Jim Phillips' son.

This is Northwestern's first ever appearance in the NCAA tournament.