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      Local businesses relishing record start for SU Hoops

      A look at one of Holy Shirt!'s new creation.

      The record start for the SU men's basketball team not only means fans in Central New York are excited, but also local businesses.

      The hoopla around the top-ranked team in the nation has provided many opportunities for companies like Holy Shirt! to explore new avenues of generating business. Holy Shirt! not only was able to bring back its "We are SU, We are #1" shirts but also create limited edition shirt to commemorate this year's teams.

      As a general fact too, the better the team does, the more Orange merchandise fans want to sport at the Carrier Dome and around town.

      John Groat, owner of Holy Shirt!, says that not only is this 20-0 start for SU basketball great for business, but as a lifelong Orange fan, it's a true win-win situation.