Price Chopper changes coupon policy after complaints about misleading customers

Price Chopper has updated its coupon policy following an investigation by the State Attorney General after complaints about misleading customers.

This includes two important changes. Price Chopper will no longer accept competitors coupons from club stores, dollar stores or drug stores. That means a competitors coupon must be from a local grocery store.

The policy now states:

We accept one (1) competitor "dollars off your order" coupon from other supermarkets; the value of which may not exceed 50% of the order. This coupon may not be combined with any other "dollars off an order" coupon, including a Price Chopper "dollars off" coupon. An example of this type of coupon is a $5 off a $50 purchase coupon. The dollar amount of the purchase requirement, if any, will be determined after AdvantEdge savings and all other coupons have been deducted.

We accept paper competitor coupons for specific items from supermarkets and mass retailers (Target & Wal-Mart) subject to the conditions expressed on the coupon and provided we carry the item in our store. The dollar amount of the purchase requirement, if any, will be determined after AdvantEdge savings and all other coupons have been deducted.

We do not accept competitor coupons earned on a loyalty rewards program, competitor digital coupons or coupons from any warehouse club, dollar, limited food assortment or drug store. Examples of these types of stores are CVS, Walgreen's, Rite Aid, BJ's, Family Dollar, and Dollar General.

The other change involves eliminating the 50 percent rule. Our coupon expert, Lauren Greutman, talks about this in her online blog "I am That Lady." "Previously when discussing double coupons - there was always a clause about the 50% rule," Greutman says. "In today's new policy it appears that they have removed this clause and there is no mention of a 50% rule anywhere in the new policy."

Here's what the new policy looks like:

Price Chopper voluntarily doubles, at its own expense, coupons with a face value of up to and including 99 cents, except when prohibited by the manufacturer. Coupons with a face value of $1.00 or more will be redeemed at face value.

In the new policy, the company also clarifies its policy on combining Price Chopper E-Coupons with regular paper manufacturer coupons. "This was not clear enough in their previous policy but now it is 100% clear that you cannot stack Price Chopper ecoupons with a paper manufacturer coupon," Greutman says.

"We accept only one manufacturer's coupon, digital or paper, per item purchased," the policy states.

To view the entire policy, click here.

Last month, Price Chopper announced it would change the way it advertises and promotes it coupons in New York and pay a $100,000 penalty following a settlement with the state. State Attorney General Eric Schneiderman reached an agreement with the grocery store chain following complaints about misleading coupons issued by Price Chopper that failed to disclose restrictions.

The investigation revealed that Price Chopper advertised that it accepted double coupons at its stores without disclosing important restrictions that applied to that policy. After implementing a corporate-wide policy that limited the doubling of coupons "up to 99 cents," Price Chopper failed to disclose this restriction in its advertisements leading consumers to believe that $1.00 coupons would be doubled. Prior to this policy, Price Chopper's double coupon policies had previously varied from store to store. A number of stores doubled coupons up to $1.00 whereas others restricted the face value of coupons that could be doubled.

At the time, Price Chopper said the information the Attorney General released was false, misleading and inaccurate. The company said it make no assertion that it acted intentionally to harm consumers or that its practices caused any losses to its customers.

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